Why Transparency Matters

You know you have everything in place to run a successful business but you are frustrated that your marketing is not getting the results you want.  If you seem to be losing more sales to the competition than you are winning and few customers are turning into repeat customers it is time to ask yourself what does a prospect experience when they see my business for the first time?

One thing the potential new customer does not want to be is confused.  Is your website clearly delivering a message that is consistent with the sales pitch you give when a prospect calls you?  How about terms and pricing?  Is any statement on your website inconsistent with your sales agreement?  By letting your customers know in advance your prices, terms, and any additional fees you have taken a big step ahead of most of your competition.  Surprise fees or terms will stop a customer from becoming a repeat customer.

Transparency will make your marketing efforts more effective by giving prospects a compelling reason to do business with you.  By being transparent starting at your website all the way through your customer documentation, sale and after sale follow up you are giving your customer an experience that shows a commitment to integrity and a true concern about your customer.   Transparency can turn a prospect into a customer for life!

Here at American Receivable, we believe in being completely transparent when working with our factoring customers.  Visit us online at www.americanreceivable.com or give us a call at 1-800-297-6652 to learn more about our flexible factoring solutions for small to medium-sized businesses.

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